Middle-Aged Embrace On-Demand Learning Videos

      January 21, 2016 12:50

      Self-development and foreign language learning programs are far more popular than entertainment among on-demand videos, perhaps reflecting job insecurity during the slump.

      LG Uplus, which launched its mobile on-demand video service in July last year, analyzed 14.25 million views over the last six months. The service offers around 150,000 programs to 9.3 million members, and an average of 2.3 million viewers access it each month.

      People in their 40s and 50s rather than those in their teens and 20s are the most avid viewers of foreign-language study programs. Some 19.8 percent of their viewers are men in their 50s, followed by women in their 40s and 50s and men in their 40s.

      The largest viewer group, or 38 percent, of training programs for aspiring estate agents is also in their 40s and 50s. The high demand seems to have been caused by the annual nationwide exam for real estate agent certification.

      "Middle-aged men have no time to attend private crammers after leaving the office and are often too embarrassed to take such classes, so they seem to be turning to smartphones as study tools," Han Dong-sub, professor of mass media at Hanyang University. 

      • Copyright © Chosunilbo & Chosun.com
      Previous Next
      All Headlines Back to Top