Christmas Movies on Course to Set New Record

      December 22, 2015 13:19

      Christmas Day is traditionally the busiest day of the year in cinemas, with the audiences tripling compared to the daily average of 450,000.

      "Silmido," "Avatar," "The Attorney," and "Ode to My Father" are just some of the recent Christmas blockbusters that attracted over 10 million spectators.

      This year's Christmas Day is expected to set a new record of 2.2 million viewers as it falls on a Friday and Christmas-Day audiences have been rising by around four percent every year in the past five years.

      The driving force is families, who seize the occasion to go on an outing to the movies together. Analysis of box office figures over the last decade suggests that men tend to choose a movie that can be enjoyed by the entire family, while women settle for animations to make their kids happy.

      The analysis showed that an unusually large number of men in their 40s book three or more tickets for Christmas Day, suggesting that more men are trying to stay with their family for the holiday.

      They preferred Hollywood sci-fi films or Korean dramas that can be watched by children over 12. This year, "The Himalayas" and "Star Wars: The Force Awakens" fall squarely into this category.

      Animations also accounted for 24 out of 100 hit movies over the last 10 Christmas Days, and 70 percent or more of tickets were reserved by women in their 30s. The number of people watching animations on Christmas Day was 3.3 times more than the average.

      More and more people are booking movie tickets in advance, and they are going earlier to be home in plenty of time for dinner. The percentage of tickets booked for Christmas rose from 60 percent in 2006 to 70 percent in 2014. Most people used to watch movies around 5 p.m., just before dinner time, but now the most popular time is 3 p.m.

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