October 23, 2015 13:13
Some 46 percent of movie audiences buy tickets based on the trailer alone, which they expect to be an accurate representation of the film. If they feel their trust has been betrayed, they act accordingly, even if the filmmakers are rarely directly responsible for the trailer.
A poll by ticket seller MaxMovie.com in May showed a clear correlation between expectations from a trailer, satisfaction with a movie, and the interval between movies watched in cinema.
Satisfied viewers saw another movie much sooner than disappointed ones, with 23 percent of the satisfied going to see another film within a month, while the disappointed waited at least five weeks.
On average, there was a 28-day difference between the average time that passes before the happy and the dissatisfied see a film again.
Many viewers, in other words, tend to judge all cinema by the last film they saw, like a lover who judges all women by his last girlfriend -- or worse, by the trailer that lured them, like a man who judges all women by the photo of a mail-order bride.
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