September 02, 2015 12:41
Cosmetics giants Amore Pacific and LG Household and Health Care will join hands to target the Chinese market.
The two biggest cosmetics makers in Korea said Tuesday that they will jointly host beauty shows in Hangzhou and Nanjing this month in hopes of boosting Korean cosmetics and popular culture in China.
It is their first cooperation abroad.
A show will take place at the Intime City mall in Hangzhou on Wednesday. Amore Pacific will have display booths where visitors can test products from its various brands such as Lineage, Mamonde and Innisfree.
LG Household and Health Care will host an autograph session by Kim Soo-hyun, one of the most popular Korean stars in China who models for the Face Shop brand of the company there. It will also run events that allow visitors to test its products including the History of Whoo.
On Saturday, premium products of the two companies that are especially popular in duty free shops in Korea and department stores in China will be on display at the upscale Wanda Plaza mall in Nanjing.
Lee Jong-won at LG said, "We expect that our aggressive local marketing will have a positive impact on attracting Chinese tourists to Korea after the outbreak of Middle East Respiratory Syndrome."
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