August 19, 2015 10:53
The city of Changwon in South Gyeongsang Province will sponsor the NC Dinos, the southeatern city-based professional baseball team, to promote harmony between locals through the sport.
City officials, including Mayor Ahn Sang-soo and NC Dinos President Lee Tae-il, attended a ceremony to sign a sponsorship deal at the team's home stadium in Masan on Aug. 6.
Founded in 2011, the NC Dinos have struggled to draw spectators.
Under the deal, the city hopes to recruit 50,000 supporters, offering various discounts and other promotional activities to boost interest in the sport.
"The NC Dinos can do better than ever before and become the best team in Korea through the support of residents of Changwon, and recognition of the team will eventually help the city further develop," Ahn said in the ceremony.
Residents of South Gyeongsang Province will be entitled to 50 percent discounts on tickets for games on the last Wednesday of each month, and more buses will provide access to the stadium.
Currently, local students can purchase tickets for just W1,000-W2,000 if they attend as a group. The city is also mulling more discount programs for young baseball prospects, other students and volunteers.
The city plans to invite locals to baseball matches there to let them throw ceremonial pitches and promote regional specialties by allowing vendors to set up booths at the stadium.
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