Ssangyong's New Compact SUV Gets Good Reception

      February 03, 2015 12:59

      Ssangyong Motor's sales jumped more than 25 percent in January from a year earlier, mainly due to its new compact SUV, Tivoli. Ssangyong sold 2,312 Tivolis in January alone, about a month since it started to receive pre-orders for the SUV in late December, accounting for a third of Ssangyong's overall car sales in the domestic market.

      As Ssangyong employees work overtime to meet the rush of orders, which have already surpassed 7,000, customers will have to wait at least two months to take delivery.

      The SUV, the first model Ssangyong has launched since being acquired by Indian automaker Mahindra & Mahindra in 2011, is equipped with a 1.6-liter engine and comes with a relatively affordable price tag of around W20 million (US$=1,102), mainly targeting young customers in their 20s and 30s.

      Meanwhile, Renault Samsung saw sales grow 27 percent on-year in January, fueled by brisk sales of its QM3 compact SUV. GM Korea's sales were led by the Chevrolet Spark subcompact, which saw a 9 percent on-year increase. GM Korea's sales also increased slightly, reflecting the popularity of its Chevrolet Spark subcompact.

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