December 09, 2014 09:54
Chinese beer and liquor sales are growing rapidly in Korea, pushing aside long-time favorites from Japan and the United States.
Chinese liquor like kaoliang and baijiu made up 54 percent of imported liquor sales since July at Lotte Mart, overtaking Japanese sake, which stood at 46 percent, for the first time.
This is a significant change from a year earlier when Chinese liquor sales accounted for a mere 35.8 percent compared to sake's 64.2 percent.
In the imported beer market, Tsingtao overtook American beer for the first time. Tsingtao accounted for 43.8 percent of sales of American and Chinese beers at Lotte Mart since July, while Budweiser claimed 28.6 percent and Miller 21.5 percent.
"As the number of Chinese tourists and workers has increased and Chinese culture has spread rapidly in Korea, sales of Chinese alcoholic beverages are growing," said Lee Young-eun, a Lotte Mart manager in charge of liquor sales.
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