December 03, 2014 11:19
Television is still the favorite medium to watch TV shows for the vast majority of Koreans.
Some Eight out of 10 people watch terrestrial broadcasts only via TV sets, according to the Korea Broadcast Advertising Corporation.
In the age group of 20s to 40s, 78 percent said television is their preferred medium to watch TV programs rather than smartphones or computers.
The study suggests broadcasters to make use of social media as 40 percent of respondents said their interest in a TV program increased after they saw clips or heard about them on social media.
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