Laneige Cosmetics Most Recognizable Korean Brand in China

      November 26, 2014 11:26

      Laneige, a Korean cosmetic brand by Amore Pacific, beat out competitors for brand awareness about Korean products among Chinese consumers, according to the Korea Trade-Investment Promotion Agency.

      Some 12.2 percent of 2,194 respondents in a survey in 10 major Chinese cities picked Laneige.

      Six out of the 10 most recognized Korean brands were popular cosmetics, with Mamonde and Sulwhasoo, two more Amore Pacific brands, in fourth and fifth place, The Faceshop in sixth place, Etude in eighth place and Charmzone in ninth place.

      Korean products were mostly praised for their quality.

      Just behind Laneige was Hyundai Motor in second place. Samsung Electronics mobile phones came in third.

      Lock & Lock containers came in seventh place, and Nongshim, Korea's largest processed food manufacturer, ranked 10th.

      Cosmetics are also the most popular item among Chinese tourists visiting Korea, according to the survey, followed by clothes, fashion accessories, processed food and health food.

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