Amore Pacific Woos Chinese Customers with Premium Cosmetics

      September 11, 2014 10:10

      Korean cosmetics are enjoying surging sales in China, Hong Kong and Taiwan.

      Amore Pacific on Wednesday said that it posted sales of W216.4 billion (US$1=W1,025) in China in the first half of this year, up 25 percent compared to the second half of last year. Korea's largest cosmetics company said its success is mainly due to the popularity of its premium cosmetic line Sulwahsoo.

      Sulwhasoo, which targets high-end customers, opened its first shop in a department store in downtown Beijing in March 2011 and now has 34 stores in China.

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