Caffé Bene, Korea's leading coffee chain, has opened its first outlet in Vietnam. Representatives from the firm and its Vietnamese partner MH Group attended the launch on Sunday.
Actor Lee Jong-suk was also present, attracting over 2,000 fans.
The outlet measures 342 sq.m and is located on Dong Khoi Street in Saugon, one of the city's busiest streets.
Caffé Bene signed a franchise agreement with MH Group in April, with the aim of opening two more stores in Hanoi by the end of this year and 300 across Vietnam by 2018.