Samsung Electronics accounted for a record 31.8 percent share of the global TV market in the second quarter of this year, according to market researcher DisplaySearch on Thursday. Samsung has maintained that top spot since the first quarter of 2006.
Samsung said its TV sales jumped thanks to the Brazil World Cup held in June. The company is also dominating the Ultra High Definition TV market with a 43.3 percent share. In particular, the company strengthened its lineup by releasing cheaper UHD TVs priced around W1 million (US$1=W1,024) in China, where it was struggling, and boosted its market share there by more than six-fold.
LG Electronics retained its No. 2 spot in the global TV market with a 16.5 percent share. The combined market share of the two companies reached 48.3 percent. Japan’s Sony has an 8.5 percent market share, followed by China’s Hisense (5.2 percent) and TCL (4.1 percent).