Apple shares hit an all-time high on Tuesday, closing at US$100.53, up 1.4 percent from the previous day. The tech titan's total market capitalization stood at $601.9 billion.
Apple shares hit their last record of $702.1 on Sept. 19, 2012 ahead of the release of the iPhone 5.
The current bullish trend seems to be largely due to the company's record-breaking performance in the second quarter of this year and consumer expectations of the unveiling of the iPhone 6 three weeks from now.
Investment bank Morgan Stanley predicted the share price will rise to $110 within a year, adding that the current share price still does not reflect the company's future innovations.