July 23, 2014 09:52
German beer has pushed its Japanese competitors out of the top spot in the imported beer market. So far this year, German brews have accounted for 30 percent of imported beer sales at Lotte Mart, according to the superstore on Tuesday.
Japanese beer, which was No. 1 since 2011, saw its market share drop to 21 percent. Dutch beer ranked third at 11 percent, followed by American beer at eight percent and Belgian beer at seven percent.
German beer has made great progress in recent years and it was not even in the top five in 2010.
Customers are turning from Japanese and American brews to German beer, a Lotte Mart spokesman said. Of German products, "L" is most popular with about a 50 percent share. Made by 280-year-old brewery Oettinger, it boasts good quality and a price 20 to 70 percent lower than rivals.
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