Cherries have outpaced watermelons to become the most popular summer fruit in department stores.
Hyundai Department Store said on Friday that cherries made up 21.7 percent of fruit sales for the first 16 days of July. Peaches ranked second at 14.4 percent, followed by watermelon.
The price of cherries has dropped drastically thanks to a plentiful U.S. harvest, reaching less than W15,000 per 1kg, compared to W20,000 last year (US$1=W1,030).
Growing awareness of cherries' antioxidant properties also contributed to increasing sales.
High prices used to keep sales of cherries low, but the trend is now changing with decreasing prices, according to a Hyundai spokesman.