Maserati Aims to Boost Sales in Korea

Luxury carmaker Maserati has announced an ambitious sales target for Korea.

At a press event held in Seoul on Thursday, the automaker's chief executive Umberto Maria Cini said the company will strive to expand its market presence in Korea to make it a top-10 global market by the end of the year.

He said sales in the country rose eight-fold in the first half of this year compared to the same period last year and that he expects 400 more cars to be sold in the second half to increase annual sales more than five-fold from 120 cars last year.

Maserati has high expectations for its latest diesel models such as the Quattroporte luxury sedan and Ghibli sporty sedan. In particular, the luxury carmaker slashed the price of the Ghibli to W98.9 million (US$1=W1,028) in order to boost sales, making it the only Maserati model priced under W100 million.

englishnews@chosun.com / Jul. 18, 2014 09:56 KST