Samsung 'in Partnership Talks' with Under Armour

Lee Jae-yong Lee Jae-yong

There are rumors of partnership talks between Samsung and U.S. sportswear brand Under Armour after acting Samsung chief Lee Jae-yong was spotted meeting with Under Armor CEO Kevin Plank in Seoul on July 1.

Lee was also photographed wearing an Under Armor polo shirt at a meeting of global corporate heavyweights in Sun Valley, Idaho last week.

Established in 1996, Under Armor competes with Nike, Adidas and other global sportswear makers in the U.S. and is known for its line of sweat-absorbent clothes.

Samsung needs to collaborate with a well-known sports apparel maker to gain an early advantage in the global market for wearable electronics after beating Apple to releasing the world's first smartwatch.

Apple has boosted cooperation with Nike, which released a bracelet-type smart device called "Fuel Band," which tracks the daily physical activity of wearers and is compatible only with the iPhone.

englishnews@chosun.com / Jul. 17, 2014 11:47 KST