Samsung Electronics is hiring former executives of major global mobile communications and contents companies to expand its own business in those areas.
The Korean electronics giant has hired executives who worked for Apple, BlackBerry, Nokia and even Walt Disney.
Samsung Telecommunications America, a U.S. affiliate, earlier this year hired Robin Bienfait, a former chief information officer at BlackBerry, the Wall Street Journal reported Wednesday.
Bienfait left Blackberry at the end of 2012 and is now a vice president at Samsung seeking new sales contracts with the U.S. government.
Mark Louison, the president of Nokia's U.S. operations until 2011, recently came over to Samsung after working at the Boston Consulting Group. Louison has been appointed as an executive director in charge of mobile network equipment sales in North America.
Luc Julia, a software engineer formally involved in the development of the Siri voice assistant at Apple, also joined Samsung as vice president of its innovation lab in Menlo Park and is in charge of developing a software program called "Sami," which collects and analyzes the usage patterns of smartphone users.
And John Pleasants, former co-president of Disney Interactive, has joined Samsung in charge of contents service strategy in North America.