LG Electronics on Wednesday unveiled its latest smartphone, the G3, whose screen has the highest-resolution in the industry.
The G series of smartphones is LG's flagship line and similar to rival Samsung's Galaxy S series.
LG held events in six cities around the world starting in London on Tuesday to unveil the G3.
◆ Top Specs
The G3 features some of the best specs among available smartphones, including a 5.5-inch QHD screen that offers four times the clarity of existing HD screens.
LG said it also improves convenience. Park Jong-seok, president of LG's mobile communications division, said, "As the smartphone market matures, the expectations of consumers have peaked, so we focused on making the device easier to use."
One example is the camera, which has a laser-guided, auto-focus.
Software improvements have also been made. For instance, the size of the G3's keyboard can be changed on screen. It also comes with a "kill switch" that shuts the phone off remotely if it gets lost.
◆ Focus on Practicality
But the G3 lacks some features of the Galaxy S5. It is not waterproof and cannot read users' heart rate or scan their fingerprints.
Kim Jung-hoon, who led the development of the G3, said, "Most people don't need those functions. For some trend-conscious customers who are keen on new technologies, we're going to come up with different models." He said the focus of the G3 is on functions ordinary users require.
LG hopes to sell more than 10 million G3s in around 100 countries via 170 mobile providers. The price tag is W899,800, which is cheaper than the G Pro 2, which was unveiled in March for W999,900 (US$1=W1,021).
"It's only natural to lower the price as the market gets more saturated and competition intensifies."