The 7th Busan International Motor Show kicks off with a press event in the southern port city on Thursday and runs until June 8.
The show is a test ground for both domestic carmakers and imported brands, who will unveil a lot of new models that will hit the market from next month to gauge the response of consumers.
The show takes place every other year, alternating with the Seoul Motor Show. A total of 22 brands will open booths in Busan this year, including six from Korea, and showcase 198 cars, of which 30 will see their Korean premiere.
Hyundai and Kia will premiere a concept car called AG and the Grandeur Diesel. These two cars are a direct answer to the challenge from imported cars.
The AG is a luxury sedan that slots between the Genesis and Grandeur. With the Grandeur Diesel, Hyundai hopes to win back Korean customers who have been turning to German diesel cars.
Kia’s minivan Carnival has undergone a complete facelift for the first time in nine years. Kia also hopes to reassert itself with a sports concept car, the GT4 Stinger.