Samsung's Cheapest Phone Yet Targets the Elderly

Samsung Electronics has released its cheapest mobile phone yet in Korea to appeal to the elderly market. The flip-top Samsung Master hits the market on Friday and costs W242,000 (US$1=W1,025).

Samsung's previous cheapest phone was the Minimal Folder, which cost W297,000, in 2011.

The new gadget is not even a smartphone but has a set of minimal functions specially designed for older consumers.

It has a 3-inch LCD screen, can measure the number of steps users take, and get FM radio reception.

Other useful features include automatic transmission of messages to designated numbers and a ringtone volume that can be turned up to 70 dB for those with hearing difficulties.

An industry insider said Samsung is apparently moving away from its focus on premium phones and trying to capture the cheap phone market.

englishnews@chosun.com / May 23, 2014 12:35 KST