Google Usurps Apple as World's Most Valuable Brand

Google has overtaken Apple as the world's most valuable brand, according to the latest list released by Millward Brown Optimor, which compiles annual rankings of the top 100 brands globally.

Apart from the good news for the world's biggest search engine, Samsung also edged up one slot to 29th on the list.

The brand that grew the most in value over the last year was China's Tencent, known for its mobile messaging app WeChat. It climbed to 14th from 21st with a 98 percent increase in brand value.

Google saw its brand value balloon to US$158.54 billion. This 40 percent jump followed the successful launching of innovative products such as Google Glass smart eyewear and Chromecast streaming media player. In contrast, Apple has suffered in the absence of Steve Jobs, with its brand value dropping about 20 percent to $147.88 billion.

Samsung was the only Korean company to be included in the top 100. It was valued at $25.9 billion, up 21 percent from 2013. Facebook's brand value grew 68 percent to put it 68th.

englishnews@chosun.com / May 22, 2014 09:47 KST