Some 700,000 smartwatches were sold around the world in the first quarter of this year, with Samsung accounting for 500,000 of the devices, market-research firm Strategy Analytics reported on Monday.
In the first three months of this year, Samsung achieved half of the smartwatch sales tally of 1 million it recorded for the whole of last year. The company accounted for 71.4 percent of the global smartwatch market in the first quarter, up 19 percentage points from 52.4 percent last year.
Sony's SmartBand and the Pebble from U.S.-based Pebble Technology sold 80,000 units to take 11.4 percent of the market each. Motorola and Qualcomm each claimed 1.4 percent, selling 10,000 units.
Industry insiders expect Samsung to further increase its market presence in the second quarter, due to demand for its new wearables such as the Gear 2 and Gear Fit, which went on sale in April.