LG Electronics' new flagship G3 smartphone may be competitive enough to place LG on the same footing as Samsung in the premium smartphone market.
In a contributing tech article on Tuesday the online edition of Forbes said that LG's successor to the G2 "could well be the phone that upsets the Galaxy S5 from the top of the sales charts."
The G3, which is due to launch later this month, is reported to feature a fingerprint scanner and a Quad HD display for the first time among domestic smartphone makers.
"If these features make it on to the new G3, then LG will have beaten Samsung at its own game, and it will have created the must-have Android device for 2014," Forbes wrote.
But Samsung also plans to release the Galaxy S5 Prime as an upgraded version of its S5 with a QHD display, leading to expectations that competition will further heat up.
LG unveiled a video clip of the G3 on YouTube on Tuesday. It will showcase it in a separate event on May 28.