Rice cookers are selling like hot cakes among Chinese tourists here since a Korean-made rice cooker is a status symbol in China.
Similar products are available in China, but Korean ones are thought to be better in terms of design and function.
Rice cookers rank with cosmetics and red ginseng among the top three products Chinese tourists buy here, making sure to stop by a home appliance store during their trip.
Whether this is really due to the quality of the products or their appearance in Korean soap operas, manufacturers are laughing all the way to the bank.
Manufacturers are moving quickly to roll out products that cater to Chinese consumers, offering Chinese-language menus and manuals.
Some manufacturers are already setting up after-sales service centers in China.