TV Soap Gives Korean Beer a Boost in China

Exports of Korean beer to China have jumped recently, largely due to the sweeping popularity of the Korean soap "My Love from the Star," which wrapped up airing a few weeks ago.

According to the Ministry of Agriculture, Food and Rural Affairs on Sunday, the figure stood at US$1.04 million in March, up 201 percent from a year earlier.

The rise is attributed to the popularity of the show, in which lead actress Jeon Ji-hyun is shown several times enjoying a combination of fried chicken and bottles of beer.

Korean breweries are now aggressively targeting the Chinese market. Hite Jinro recently introduced a low-calorie beer there with 3.5 percent alcohol content to add to its 2.8 percent beer brewed with European hops.

Meanwhile, OB Beer is selling a 4.5-percent beer there. / Apr. 14, 2014 10:23 KST