Kim Soo-hyun and Jeon Ji-hyun, who appeared as two star-crossed lovers in the hit SBS drama "My Love from the Star," signed endorsement deals with Samsung Electronics to model for its products in China on Thursday.
They will promote its new Galaxy S5 smartphone as well as the company's ultra-high definition TVs and refrigerators targeting Chinese consumers.
The drama, which aired until late last month, proved such a phenomenal hit in China that it even caught the attention of the international press. It received a whopping 2.5 billion views on one of the country's leading video-sharing sites, sparking fads for anything from food to books.
"We expect the company's brand image to improve in China as Jeon Ji-hyun and Kim Soo-hyun will promote Samsung products together," said Park Jae-soon, Samsung Electronics' vice president for China.