Samsung and LG held launch events for ultra high definition TVs in Shanghai on Monday.
As the global UHD TV market is expected to grow significantly to 5.64 million units this year from 1.28 million units last year, the two tech giants will make efforts to appeal to Chinese consumers. They claim the TVs produce images four times more vivid than high definition TVs.
Samsung unveiled the world's largest 105-inch curved UHD TV at its event. The model offers the best experience when viewed from a distance of 3-4 m, the company added.
The company also introduced 40-, 48- and 55-inch flat UHD TVs, as Chinese consumers favor larger sizes.
Meanwhile, LG introduced a 77-inch model, making it the world's largest curved organic light-emitting diode UHD TV. It also showcased a gold-colored model featuring a ship-shaped stand. Chinese people consider ships a symbol of prosperity and peace, the company said.
LG added it will launch eight UHD TV models with screens from 49 to 105 inches in China, aiming at various consumer groups.