Choo Shin-soo of the Texas Rangers has been featured in an advertisement in the New York Times promoting bulgogi, or grilled marinated beef.
In the ad, which was put in the Wednesday edition of the U.S. daily, Choo is shown holding up some bulgogi with chopsticks in a tempting fashion as he smiles at the camera.
The ad reads, "Spring's here and I'm ready to play! And do you know what got me through training? Bulgogi. Try some at your favorite Korean restaurant. It's delicious!"
The ad was made by Seo Kyoung-duk, a public relations expert and professor at Sungshin Women's University.