Behind the glitz and the glamour, the Oscars proved an opportunity to publicize Korea's IT prowess in the U.S. Around 200 stars gathered at the Beverly Hills Hotel in Los Angeles for a gala party ahead of the Academy Awards on Sunday, but the center of attention was a Korean-made robot called Furo.
Cameras flashed as Furo, created by Korean venture capital firm Future Robot, made her entrance with Korean-American actress Camilla Lim. Furo's screen showed a beautiful Asian woman's face and a larger screen on its body showed a collection of hanbok or traditional Korean dress and pop content.
Furo proceeded to greet the guests in 30 languages.
Song Se-kyung, who established Future Robot in 2009, said, "It was thrilling to watch a robot manufactured in Korea, a virtual wasteland when it comes to robotics, get special invitation and stand side by side with global celebrities." Song vowed to make Furo an "ambassador for the Korean Wave" by fusing cutting-edge technology with Korean culture.
Furo was not the only Korean product to be featured at the Academy Awards. The other was a dress resembling hanbok designed by wedding consultant Jennifer Mok. Mok had recreated the light blue dress worn by the character Elsa in the animation "Frozen" but with a traditional Korean theme.
Wearing the dress on the red carpet at the Dolby Theatre was actress Sharon Farrell.
"The Oscars is the setting for intense competition among luxury dressmakers from around the world," Mok said. "I plan to take on new challenges in the future in order to spread the beauty of hanbok."