Hyundai ranked 16th on a list of 23 automobile brands in the U.S. this year, falling for the second year running in the Consumer Reports' "2014 Car Brand Report" released Tuesday.
The Korean firm plummeted to 14th last year, down from 11th in 2012. Kia, which ranked 11th last year, fell to 15th.
Japanese brands took seven of the top eight spots. Toyota's luxury brand Lexus topped the list for the second year, followed by Honda's luxury brand Acura and Germany's Audi. Next came Subaru, Toyota, Matsuda, and Honda.
Japanese brands also topped the list in five of the 10 vehicle categories. Hyundai's Santa Fe was the top pick among midsize SUVs, the only Korean brand that ranked first in any of the categories.
The U.S.' Tesla Model S was chosen as "best overall" car to buy.
Industry insiders expressed worries about a quality crisis for Hyundai. The Korean carmaker ranked 27th among 31 brands in a dependability study by U.S. market researcher JD Power early this month, down five notches from 22nd last year. It came 10th in 2012.