February 12, 2014 12:52
Samsung has widened its lead over Apple in the global smartphone market. LG, meanwhile, also overtook Apple in Latin America to take the second largest market share there for the first time.
According to Strategy Analytics on Tuesday, the gap between Samsung and Apple widened in five out of six markets last year.
Samsung outpaced Apple by anywhere between 14.1 and a whopping 53.4 percentage points in Africa and the Middle East, Central and Eastern Europe, Western Europe, Asia and Pacific, as well as Latin America. In 2012, the gap was between 10.1 and 33.2 percentage points.
In both years, the gap was the narrowest in Asia and Pacific and the widest in Africa and Middle East.
Apple held on to the top spot in only North America, but its share fell from 37.6 percent in 2012 to 36.3 percent last year, while Samsung hit the 30 percent mark for the first time with a 31.6 percent share. Apple saw its share shrink in all six markets.
There is no doubt now that Samsung is the leader, Strategy Analytics said. The Korean electronics maker accounted for 32.3 percent of the global market last year, more than twice Apple's 15.5 percent.
As Apple's market share dropped, LG rose to second in Latin America. LG saw its share rise from 8.9 percent in 2012 to 14.1 percent last year, while Apple's share fell from 13.9 percent to 9.5 percent.
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