Smartphones are becoming more colorful. Until now they came mostly in black or white, but recent models feature a variety of hues from pink and red to gold.
LG Electronics on Wednesday launched a red Nexus 5 smartphone developed jointly with Google. So far only white and black versions were available.
LG already sells gold and red versions of its G2 flagship phone.
Samsung is also offering a rose gold version of its Galaxy S4 smartphone from Thursday. The electronics giant is offering five different color options for the Galaxy S4, while the Galaxy Note 3 comes in black as well as pink and rose gold.
Apple's iPhones also come in colors other than black or white. Apple began offering a gold version of the iPhone 5S last year, which sold out immediately.
A Samsung spokesman said, "We are offering a wider range of colors in order to appeal to a wider range of customers, especially women."