Smartphones Get More Colorful

      February 06, 2014 11:14

      Smartphones are becoming more colorful. Until now they came mostly in black or white, but recent models feature a variety of hues from pink and red to gold.

      LG Electronics on Wednesday launched a red Nexus 5 smartphone developed jointly with Google. So far only white and black versions were available.

      LG already sells gold and red versions of its G2 flagship phone.

      Samsung is also offering a rose gold version of its Galaxy S4 smartphone from Thursday. The electronics giant is offering five different color options for the Galaxy S4, while the Galaxy Note 3 comes in black as well as pink and rose gold.

      Apple's iPhones also come in colors other than black or white. Apple began offering a gold version of the iPhone 5S last year, which sold out immediately.

      A Samsung spokesman said, "We are offering a wider range of colors in order to appeal to a wider range of customers, especially women."

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