Expensive foreign-brand down jackets and coats are selling like hot cakes here this winter despite their astronomical prices.
Canada Goose's down jackets cost some W1 million (US$1=W1,061) and the French Moncler's padded jackets more than W3 million, but 800 of them sold out almost instantly in a special sale at a department store in the affluent Gangnam district of southern Seoul.
Canada Goose even has put a Korean-language menu on its website.
North Face padded jackets became all the rage among teens three years ago, partly as a status symbol because they are so expensive. Now even more expensive brands such as Canada Goose and Moncler have overtaken them.
But the brand is not popular in Canada. "Most Canadians don't wear Canada Goose jackets," said a Korean resident in Toronto. "They make functional outdoor wear for police and soldiers who work in areas where temperatures fall to -20 or -30 degrees. Strange that they're so popular and expensive in Korea," she said.
She said they cost 20 to 30 percent more in Korea than in Canada. "Last year’s model costs between W500,000 to W600,000 a pair in Canada and Canadians think even that's too expensive," she said.