Many Korean customers braved the bitter cold to get their hands on the iPad Air and iPad Mini with retina display when Apple launched them here on Monday.
Around 7 a.m., long before the store opened, over 200 people stood in line to snap up the gadgets in front of Apple premium reseller Frisbee in Myeong-dong, Seoul.
Previously dominated by Samsung Electronics and Apple, the tablet PC market here is now seeing a range of competitive new gadgets from other electronics makers as well, including Google's Nexus 7 and LG Electronics' G Pad.
Microsoft and Lenovo are also jumping on the bandwagon.
The iPad Air costs W740,000 for the 32GB model, W860,000 for the 64GB one, and W980,000 for the 128GB one (US$1=W1,053).
As for the iPad Mini, the 16GB version retails for W500,000, W80,000 more than its predecessor.