Hyundai plans to begin selling the new Genesis premium sedan in Europe as soon as it is unveiled in Korea next month. The Korean automaker wants the car to compete head-on with the Mercedes-Benz E-Class and BMW 5 Series.
A Hyundai executive on Thursday said, "The new Genesis was developed to be pitted directly against premium European cars in terms of design and driving performance." He added that since the car is a flagship model, Hyundai wants to sell it to Europe from the start to be judged by consumers there.
The executive was speaking at the unveiling of the design and specs of the model, which unusually happened before the actual launch.
A Hyundai executive said, "We first entered the premium car market with the Genesis in 2008. Now, with the second-generation Genesis, we will prove that Hyundai's technology has risen to the top of the world."
The new Genesis uses the same engine and transmission as the existing version and there are no major differences in terms of maximum power and gas mileage. But design and driving performance have changed significantly.
Both the exterior and interior are more contemporary-looking and streamlined, Hyundai said.