No Brain, a Korean punk rock band that emerged from Seoul's hip Hongik University area, have signed a recording contract with world renowned record producer Seymour Stein.
"No Brain [are] unique in performance. I think they have universal appeal," said Stein, who serves a vice president of Warner Bros. Records and co-founder of Sire Records. He made the comments on Friday while delivering a lecture at MU:CON Seoul 2013, a world music market hosted by the Korea Creative Contents Agency.
The recording will take place in Los Angeles, he added.
Stein is a legend in the pop music industry, having already helped make Madonna and The Ramones huge stars. An official at KOCCA said, "Stein was deeply impressed by No Brain's showcase during the South by Southwest festival in the U.S. in March, and this led to the signing of the deal."
Formed in 1996, No Brain are one of the first generation of indie bands from the Hongik University area along with Crying Nut, another group that has enjoyed commercial success in Korea's mainstream pop scene.