Samsung Electronics on Wednesday unveiled the world's first curved-display smartphone, which is available from Thursday through mobile provider SK Telecom.
Earlier this year, Samsung also launched the world's first OLED TV with a curved display.
The Galaxy Round has a curved 5.7-inch display. The phone itself is not bendable but points the way to future developments. LG Chemical recently started mass-producing a curved battery.
SK Telecom claims the new phone fits the hand "ergonomically" and wraps around the shape of the user's face. Placing it on a flat surface and rock it from side to side allows users to check the date, time, missed calls, battery life and other information.
It comes with a 13-million-pixel camera, full-HD screen and LTE-A connectivity, which is the fasted 4G service now available, much like the Galaxy Note 3. The screen is plastic rather than glass display.
The phone is 7.9 mm thick and weighs 154 g.
A Samsung spokesman touted the phone as the next "mobile innovation" for the company after the Galaxy Gear smartwatch.