Apple has apparently decided to equip its smartwatch with a flexible display, industry sources said.
They said the rumored "iWatch" will be equipped with a plastic OLED monitor that can be bent.
Last month Samsung unveiled the Galaxy Gear smartwatch, which has a normal rigid display and at 73 g is slightly on the heavy side.
It remains to be seen whether Apple can repeat its habitual trick of improving innovations so much that it acquires a kind of monopoly on the popular imagination.
Apple is said to be developing three different models of the iWatch -- a 1.3-inch, 1.4-inch and 1.5-inch prototype. "A prototype of the 1.5-inch has already been made," the source said.
When the end result will come out is not known.