Figure skating queen Kim Yu-na has been named the most-loved advertising model this year for the third time.
Kim topped the list with 8.7 percent in a survey by the Korea Broadcast Advertising Corporation.
The agency polled 3,000 consumers between 13 and 64 in the first half of this year.
Next most-popular were Lee Seung-gi (6.6 percent), Kim Tae-hee (5.9 percent), Hyun Bin (5 percent), and Son Yeon-jae (4.2 percent). Kim Yu-na was popular among all age groups.
Rapper Psy, who became the most favored advertising model on the back of the worldwide "Gangman Style" frenzy last year, dropped out of the top 10.