Line, a Korean-made mobile-based messenger service, is apparently winning the war for people's attention in Japan. The New York Times reported on Thursday that smartphone users in the island nation are "spurning Facebook or Twitter, preferring instead to use Line," which was launched there just two years ago.
Some 230 million people in Japan now use Line every month. It took Facebook five years to achieve the same feat.
"[Line] has not even penetrated the United States yet. Most Americans have never heard of its parent company, NHN," which runs Korea's biggest portal site Naver, the paper reported. But hundreds of millions of smartphone users in Asia, Europe and Latin America have installed Line on their devices, it added.
"The company's growth is impressive, even if it still has only a small fraction of Facebook's billion-member network of users."
"Unlike Facebook, Twitter, Zynga and even Google Plus, Line was originally conceived and created for smartphones, which already account for most of growth in Internet users. So the company does not have to wrestle with designing software that can leap from desktop computers to mobile devices," the daily wrote.