Samsung Electronics, which unveiled its pioneering Gear smartwatch in Berlin this week, opened an outlet at Harrods in London on Tuesday as it aims to take the European premier market by storm.
Founded in 1849, Harrods is one of the most luxurious department stores in Europe.
The same venue used to be occupied by Siemens, a leading European home appliance brand. Samsung has prominently displayed products that will appeal to European consumers at the shop. It hired British designer Kelly Hoppen to take care of the interior.