The global tablet PC market looks set for a seismic shift as the world's top two players are losing dominance and other players are catching up amid growing demand.
U.S. market researcher Strategy Analytics on Tuesday said Apple sold 14.6 million iPads in the second quarter, down 4.9 million from the previous quarter. Its market share plunged from 40.4 percent to 29.2 percent over the same period.
Samsung also saw its sales drop by 700,000 units on-quarter to 8.4 million in the April-June period with a market share edging down from 9.1 percent to 8.4 percent. This is the first time it suffered an on-quarter decrease in tablet PC sales.
But latecomers like Acer of Taiwan, Lenovo and Huawei of China, Japan's Sony and Toshiba, and Dell of the U.S. are establishing a firm foothold in the market. Korea's LG is also having another stab at the market by releasing a new product after it failed to grab a slice of pie two years ago.
Pundits are watching whether Apple and Samsung's new products to be released next month will be able to claw back market share. Samsung will launch a new tablet at the IFA Berlin, the world's leading trade show for consumer electronics, in September, and Apple reportedly plans to unveil a new iPad next month.