Samsung Electronics has claimed the top spot in the respective markets for 3D, smart, LED and flat TVs in Europe.
According to German market researcher GfK, Samsung now owns 44.3 percent of the 3D TV market and 44.1 percent of the smart TV market on the continent, as well as 39.6 percent and 38 percent of its LED and flat TV markets, respectively.
Samsung said that expanding its product lineup with larger TVs of 60 inches and over has helped fuel its success in Europe. To further attract consumers, it released smart TVs with new features like recommending not-to-be-missed content.
The company also plans to dominate the next-generation TV market ahead of its rivals by launching 55- and 65-inch ultra high definition TVs and curved organic light-emitting diode sets around the time of the IFA consumer electronics fair in Berlin next month.