The number of Caffé Bene stores has hit 1,000 as the coffee chain opened the milestone-making outlet in Geumho-dong, Seoul on Monday.
Korea's leading coffee chain, which launched its first store in 2008, now operates 901 outlets in the country and 99 in five foreign countries including China and the U.S.
It announced plans to increase the number of outlets to 10,000 worldwide by 2020. It already has seven in the U.S., and has signed contracts for 38 more there.
Its ambitions in China, where it now has 87 outlets, are even grander, and it aims to get a foothold in 100 cities in the world's most populous country, with a total of 1,000 branches planned by August 2014.
The coffee chain also aims to open shops in Indonesia, Mongolia and the Philippines this year, before expanding into Australia, Europe and Hong Kong.