April 18, 2013 12:14
Food manufacturer Nongshim has grabbed a 40 percent share of the instant noodle market in Mongolia.
The company on Wednesday said it sold US$7 million worth of instant noodles there last year to account for a 40.5 percent market share. It started selling the instant noodles in Mongolia in 2002 and has ranked at the top in terms of sales since 2007.
It sold $440 million worth of instant noodles in 82 countries last year.
Nongshim is the top-selling instant noodle brand in Korea and Mongolia and ranks third in the U.S. with a 12 percent market share. "The popularity of our instant noodles spread by word of mouth from Mongolians who used to work in Korea, and the Korean Wave also helped boost sales," a Nongshim staffer said.
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