Big Korean Business Dominates Super Bowl Ads

      February 05, 2013 12:54

      Big Korean companies flashed their growing global presence with their Super Bowl ads on Sunday.

      A total of 37 companies from around the world invested US$300 million in TV commercials during the Super Bowl between the San Francisco 49ers and the Baltimore Ravens in New Orleans, Louisiana on Sunday.

      Korean giants like Samsung, Hyundai and Kia all paid a massive share.

      The Super Bowl is famous for companies scrambling for advertising time during the most-watched event in the American sporting calendar.

      A 30-second commercial costs up to $4 million. This year's Super Bowl is thought to have been watched by 160 million people, so companies believe they can achieve a huge effect during the ad breaks.

      Psy performs during the filming of a Super Bowl commercial for "Wonderful Pistachios" in North Hollywood, California on Jan. 8, 2013. /Reuters-Newsis

      In addition, more than 100 U.S. media outlets report on TV ads during the Super Bowl for two weeks before and after the event, and these reports get reproduced online.

      The ads by Samsung and Kia were named by the Huffington Post as two of the nine Super Bowl ads worth seeing. Hyundai-Kia Automotive Group had seven commercials during the Super Bowl, and the cost is estimated to be over W36 billion (US$1=W1,085).

      K-pop sensation Psy modeled in a 31-second ad for snack "Wonderful Pistachios."

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