So Yi-hyun has grabbed the spotlight for her sense of style displayed in a TV soap. She regularly flashes her charm and flamboyant fashion sense on the SBS weekend TV drama "Alice in Cheongdam-dong," which skews toward urban, upscale women.
In the soap, she plays a role of a materialistic woman who struggles to improve her lot in life and rise from rags to riches by marrying into a rich family. She is often seen sporting luxury designer clothing and eye-catching bags and accessories. In addition to her acting skills, her elegant look has captured the hearts of young women in their 20s and 30s.
So's name often appears among the most popular keywords at local search engines immediately after each episode airs, with Web surfers keen to find out more about her outfits and the fashion brands she wears on the show.