The annual Consumer Electronics Show kicked off on Sunday in Las Vegas. Hosted by the Consumer Electronics Association, it ranks as one of the world's biggest technology trade fairs and provides a platform for electronics companies to showcase their latest cutting-edge technology and new and upcoming products.
Some 3,000 companies including Samsung and LG, Japan's Sony and Panasonic, German's Siemens and China's Huawei are participating in this year's four-day event. Eight global carmakers such as Hyundai, Kia and Audi are displaying their latest models equipped with the latest "smart" technology.
Microsoft decided not to show up this year. It has lagged behind in the market and failed to keep abreast of the newest trends in the IT industry, which is now heavily focused on mobile devices. Apple customarily skips the CES and keeps a distance from other electronics companies by holding its own separate events.
Meanwhile, analysts say some of the biggest products are deliberately being kept under wraps until the GSMA Mobile World Congress next month in Barcelona.