November 30, 2012 12:13
The mobile phone industry is booming in Korea and the related advertising industry is now starting to catch up.
According to a local finance firm on Thursday, the local mobile advertising market has ballooned over 100-fold in the past two years and is expected to be worth US$2 billion by the end of this year.
Online advertising is estimated to have grown by just 30 percent over the same period. Analysts say that as an increasing number of people gain access to the Internet via their smartphones, the mobile market will grow to one fifth the size of the online market by 2015.
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